区域旅游一体化系统构建的必要性及案例研究

Necessity and Case Study on Building an Integrated Regional Tourism System

信息技术的广泛应用及旅游业的快速变化,加剧了旅游目的地之间的竞争。旅游目的地被要求在全球范围内进行竞争,需要整合产品及服务来满足旅游者的需求和意愿。特别是,区域旅游一体化综合系统作为区域旅游不同参与者之间的整合及融合方式,其创建成为了当前区域旅游发展的主要挑战。文章在梳理国外区域旅游系统构建的背景和必要性的文献基础上,以意大利阿普利亚大区旅游目的地为例进行案例研究,通过分析其区域旅游系统不同参与者之间的整合程度和协作水平,从理论和实践上得出对我国构建区域旅游一体化系统的重要启示。

Widespread application of information technology and rapid change of tourism industry have intensified the competition among tourism destinations.Tourist destinations are requried to compete globally and to integrate their products and services to meet the needs and aspirations of tourists.In particular,as a way of integrating different participants of regional tourism,building an integrated regional tourism system has become a major challenge for regional tourism development.This paper discusses the context and necessity of building a regional tourism system abroad and makes a case study on Apulia,a tourim destination in Italy.By analyzing the integration and coordination of differernt participants in regional tourism system,it provides references for building an integrated regional tourism in China from both theoretical and practice perspectives.