南宁市加快打造农产品特色品牌的路径研究

Research on the Path of Speeding up the Construction of Characteristic Brands of Agricultural Products in Nanning

品牌化战略是现代化市场的要求,打造农产品品牌可以增强农产品的竞争力,提高农产品附加值,形成、巩固与发展农业产业化,对实施强首府战略有积极意义。目前,南宁市在实施农产品品牌战略和培育品牌方面已经取得一定成效,但仍存在着品牌意识不强、品牌建设主体实力不足、农产品电子商务发展滞后、农产品标准化和品牌化程度不高的问题,建议从强化品牌意识、增强品牌建设主体的实力、积极发展农村电子商务和物流业务、加强农产品的标准化和品牌化建设、切实加强"三品一标"品牌的建设和区域公用品牌的宣传这几方面着手,促进南宁市农产品品牌建设。

Branding strategy is a requirement of the modern market.Creating agricultural product brands can enhance the competitiveness of agricultural products,increase the added value of agricultural products,and form,consolidate and develop agricultural industrialization,which is of positive significance for the implementation of the strategy of strengthening the capital.At present,Nanning City has achieved certain results in implementing the agricultural product brand strategy and cultivating brands,but there are still problems such as weak brand awareness,insufficient brand building strength,lagging agricultural product e-commerce development,and low agricultural product standardization and branding.It is recommended to strengthen brand awareness,enhance the strength of the main body of brand building,actively develop rural e-commerce and logistics business,strengthen the standardization and branding of agricultural products,and effectively strengthen the construction of the"san pin yi biao"brand and the publicity of regional public brands.Promote the brand building of agricultural products in Nanning City.