5G时代运营商2B商业模式研究

Research on B2B business model of operators in 5G era

5G时代B2B业务将成为运营商的主战场,与机遇共存的还有5G建设资金投入大、市场分散、行业融合难度大等来自投资、市场和技术的挑战,运营商需要探索新的商业模式迎接5G挑战。对后4G以及5G时代国内外运营商以及互联网头部企业B2B运营案例进行了研究,重点研究了“通信+”服务模式、产业协调者模式以及平台模式,最后在此基础上提出了3种国内运营商B2B运营模式。

B2B business model in 5G era will become the main competition area for operators.Opportunities come along with challenges from investment,market and technology such as huge construction expenditure,fragmented market and difficulties of industry integration.Research on B2B operation cases of domestic and foreign operators and internet giants in the post 4G and 5G era had been done,from which“communication+”service model,industry coordinator model and platform model were investigated especially.Finally,three B2B operations models of domestic operators were proposed.