不同渠道权力结构下制造商回收的双渠道闭环供应链绩效分析

Performance Analysis of Manufacturer Recycling Dual-channel Closed-loop Supply Chain under Different Channel Power Structure

在制造商负责回收的双渠道闭环供应链中,研究不同权力结构对供应链定价决策、产品需求和绩效水平的影响。首先,运用动态博弈模型将供应链权力结构分为:系统集中决策型、制造商主导型、零售商主导型和均衡决策型四种不同渠道权力结构;然后运用逆向归纳和数学优化的方法,计算四种权力结构下最优定价策略、产品需求和绩效水平,将得到的结果进行对比分析。结果表明,企业实施回收再制造战略确实有利可图,有利于企业降低生产成本提高产品需求量;且不同渠道权力结构对最优产品定价、产品批发价、产品需求量及企业利润产生重要影响。

In the double-channel closed-loop supply chain where the manufacturer is responsible for recycling,the influence of different power structures on the pricing decision,product demand and performance level of the supply chain is studied.Firstly,dynamic game model is used to divide the power structure of supply chain into four different channel power structures:decision-oriented,manufacturer-oriented,retailer-oriented and equilibrium decision-oriented.Then,the optimal pricing strategy,product demand and performance leveling under four power structures are calculated by backward induction and mathematical optimization,and the results are compared and analyzed.The results show that the recycling and remanufacturing strategy is indeed profitable,which is conducive to reducing production costs and increasing product demand.Besides,the power structure of different channels has an important influence on the optimal product pricing,wholesale price,product demand and enterprise profit.