从资本到产业:美学经济价值链内涵结构与运行机制

Aesthetic Capital and Aesthetic Industry: Connotation Explanation and Development Mechanism

需求的美学化趋势使得经济学中"资本"的理论边界得以不断拓展。作为一种新型资本要素,美学不仅影响、介入到价值链与产业链的各个环节,也对传统的资本要素产生深远的影响和崭新的建构作用。美学资本的核心是美学价值的创造与增值,美学经济价值链则构成了美学资本化的实现与运作过程。需求结构的美学化、个性化和高级化引发了供给结构美学生产能力的上游化和生产结构的下沉化,美学资本的游离与独大推动了美学产业的发展,并进一步促成产业间环环相扣、高度联动、供需匹配的美学产业集群。本文阐述美学资本与美学产业的概念内涵、主要类型、形成与运作机制,不仅有助于澄清相关理论问题,并且对促进当前中国经济转型发展提供了一定的政策启示。

The aesthetic trend of economy makes the theoretical boundary of "capital" expand continuously. As a new type of capital element, aesthetics not only affects and intervenes in every link of value chain and industrial chain, but also has a far-reaching impact on the traditional capital element and a brand-new construction role. The core of aesthetic capital is the creation and appreciation of aesthetic value, and aesthetic economic value chain constitutes the realization and operation of aesthetic capitalization. The aestheticization, individuation and advancement of the demand structure lead to the upstream of the production capacity and the sinking of the production structure of the supply structure aesthetics. The dissociation and independence of the aesthetic capital push the development of the aesthetics industry, and further promote the aesthetics industry cluster which is closely linked, highly linked and matched with the supply and demand. By expounding the concept, connotation, main types, formation and operation mechanism of aesthetic capital and aesthetic industry, this paper not only helps to clarify the relevant theoretical issues, but also provides some policy implications for promoting the current economic transformation and development of China.