7Kotler, Philip. 1986. Pro- sumers. A New Type of Customer. Fu- turist(September October), 24 28.Kotler Philip. 1986. The Prosumer Movement A New Challenge for Marketers. Advanc- es in Consumer Research, 13, 510-513 http.//www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=6542.