大学生对黎陶旅游商品的需求研究——以海南热带海洋学院为例

University Students’ Demand for Li Tao Tourism Commodity——A Case Study of Hainan Tropical Ocean University

大学生作为年轻而有活力的独特的游客群体,对旅游商品的需求有自己的特点。在当今各种旅游商品层出不穷的时代,大学生群体对于旅游商品的需求值得挖掘。在海南传统文化的发掘、保护与传承的背景下,较有代表性的非物质文化遗产黎陶旅游商品值得我们去关注。本文将通过各种方式调查和探究出大学生群体对黎陶旅游商品的需求特征。本文借助问卷调查、文献研究等方法,以海南热带海洋学院为例,对大学生在黎陶旅游商品的需求方面进行调查。进而总结出大学生对黎陶旅游商品的需求特征,并依据调查结果,针对大学生群体,对黎陶旅游商品的未来发展提出相应对策建议。

As a unique group of tourists, young and energetic university students have their own character-istics for the demand for tourism products.In today’s era of all kinds of tourism commodities, the demand for tourism commodities by university students is worth exploring.In the context of the excavation, protection and inheritance of Hainan’s traditional culture, the more representative intangible cultural heritage Li Tao tourism products deserve our attention.This article will investigate and explore the characteristics of the demand for Li Tao tourism commodities by university students in various ways. This article uses research meth-ods such as questionnaire surveys and literature research,taking Hainan Tropical Ocean University as an exam-ple, to investigate the needs of university students for tourism products in Li Tao.Furthermore, the charac-teristics of university students’ demand for Li Tao tourism products are summarized, and corresponding countermeasures and suggestions are proposed for the future development of Li Tao tourism products based on the survey results.