中国文化产品贸易问题及发展对策

Trade Problems and Development Countermeasures of Chinese Cultural Products

近年来,我国对外文化贸易快速发展,规模不断扩大。但作为有着悠久历史和优秀文化的国家,同时也是对外贸易大国,我国的文化产品贸易发展还存在一些问题和制约因素。根据Un Comtrade数据库2009-2018年贸易数据,对中国文化产品贸易现状进行分析,发现中国文化产品贸易在发展过程中依然存在产品贸易结构不均衡、细分类别下的产品竞争力存在差距、缺少品牌和宣传的问题。据此,提出要以创新为驱动改善文化产品贸易结构、完善相关政策机制以及促进文化贸易合作国家多元化等可行性建议。

In recent years,China's foreign cultural trade has developed rapidly and its scale has been expanding.However,as a country with a long history and excellent culture,as well as a big foreign trade country,there are still some problems and constraints in the development of China's cultural products trade.According to the trade data of UN comtrade database from 2009 to 2018,this paper analyzes the current situation of China's cultural products trade,and finds that there are still some problems in the development process of China's cultural products trade,such as the imbalance of product trade structure,the gap of product competitiveness under sub categories,the lack of brand and publicity.Therefore,this paper puts forward some feasible suggestions to improve the trade structure of cultural products by innovation,improve relevant policy mechanisms and promote the diversification of cultural trade cooperation countries.