消费升级背景下便利店的发展策略研究

Research on the Development Strategy of Convenience Stores under the Background of Consumption Upgrade

消费升级背景下,便利店整体发展趋势向好。便利店的发展与当地的经济发展、生活方式、消费习惯等有着直接联系。我国人均GDP的提高,人口结构的变化,技术的进步以及国家的政策扶持等,都有利于便利店的发展。但是我国便利店目前存在商品规划不合理、销售路径单一以及缺乏经营特色等问题,应从商品规划、销售模式、市场定位、高效营销、智能零售和优化供应链等几个方面开展深层次的探索,以应对来自其他业态的竞争。

Under the background of consumption upgrade,the overall development trend of convenience stores is improving.The development of convenience stores is directly related to local economic development,lifestyle,and consumption habits.The improvement of China's per capita GDP,changes in population structure,technological progress,and policy support are all conducive to the development of convenience stores.However,China’s convenience stores currently have problems with unreasonable product planning,single sales paths and lack of operating characteristics.They should carry out in-depth explorations in terms of product planning,sales models,market positioning,efficient marketing,smart retail,and supply chain optimization.To cope with competition from other formats.