北京冬奥会背景下我国区域滑雪产业优化策略研究

Strategies of Optimizing Regional Skiing Industry Under the Background of Beijing Winter Olympic Games

随着人民生活水平的不断提高,冰雪体育旅游逐渐走入普通大众的视野,2022年北京冬奥会的成功申办为我国冰雪体育产业的发展提供了难得的机遇。“冰天雪地也是金山银山”的理念使冰雪冷经济逐渐火热,成为我国潜力巨大的朝阳产业。笔者从三个方面探讨了冬奥会背景下我国区域滑雪产业优化发展的长期策略,并提出了冬奥会背景下我国区域滑雪产业优化的现实策略。

With the continuous improvement of people’s living standards,skating and skiing sports tourism has gradually attracted the attention of the general public.The successful bid for the 2022 Beijing Winter Olympic Games provides a rare opportunity for the development of skating and skiing sports industry in our country,The neglected skating and skiing economy gets gradually hot and has become a sunrise industry with huge potential due to the concept that“snow and ice is compared to a mountain of gold and silver”.Under the background of the Winter Olympic Games,this paper probes into the long-term strategy of optimizing the development of regional skiing industry from three aspects,and puts forward realistic strategies for the optimization.