校企合作开发传统体育文化产业的实践研究——以兰州文理学院舞龙舞狮文化研究所为例

Practical Research on School-enterprise Cooperation in Developing Traditional Sports Culture Industry——Taking Dragon Dance and Lion Dance Culture Research Institute of Lanzhou University of Arts and Sciences as an Example

从校企合作角度对兰州文理学院舞龙舞狮特色专业的现状和存在的问题进行分析研究,并且针对不同的问题提出相应的对策,让传统体育文化为“一带一路”提速.“校企合作”是新时期高校培养高素质人才的重要形式,也是社会体育指导与管理专业面向市场、实现“产教融合”的必经之路.

From the perspective of school-enterprise cooperation,the current situation and existing problems of the dragon dance and lion dance specialty of Lanzhou University of Arts and Science are analyzed and researched,and corresponding countermeasures are put forward for different problems,so as to speed up the traditional sports culture of the Belt and Road.School-enterprise cooperation is an important form for colleges and universities to train high-quality talents in the new era,and it is also the only way for the social sports guidance and management major to face the market and realize the integration of production and education.