国际传播视野下主流媒体的融合发展策略探析

Analysis on the Integrated Development Strategy of Mainstream Media from the Perspective of International Communication

作为国家意识形态安全维护的中坚力量,主流媒体必须在较短时间里实现国际传播能力的快速提升,以期在意识形态对抗加剧的新世界形势下,更加有效地履行职责使命,维护意识形态安全。本文从提升主流媒体的国际传播力、引导力、影响力及公信力出发,从增强国际传播能力的视角,提出加快主流媒体融合发展的旗舰化、多元化、视觉化、专业化四个策略,对新时期主流媒体的国际传播能力建设路径进行了有益探索。

As the backbone of national ideology security maintenance,the mainstream media must promote quick improvement of international communication capability in a relatively short time in order to fulfil their duties more effectively and maintain security in the aggravating ideology confrontation around the world.The article studies the mainstream media’s capacity to communicate,guide,impact and be trusted and proposes the four strategies of flagship,diversified,visual-oriented and professional development,which is conducive to the exploration of how to develop the mainstream media’s international communication capacities in the new era.