船木家具用户族群现状分析

Analysis of Current Situation of Boat Wood Furniture

船木家具本身的特殊性使得其用户群体具有小众性和高端性。为提高船木家具设计制作的针对性,满足客户的个性化需求,根据问卷调查情况进行数据分析,并基于分群的形态特征进行用户群分类,船木家具用户可分为“稳健求进型”“事业理性型”“时尚潮流型”“勤俭持家型”“传统生活型”“品质生活型”六个族群。“时尚潮流型”和“品质生活型”用户是船木家具的主要使用用户,而“事业理性型”用户和“传统生活型”用户可发掘为船木家具使用用户,这为船木家具设计与制作改进提供了依据。

The peculiarities of boat wood furniture make its user groups be of niche and high-end characteristics.In order to promote the pertinence of the design and manufacture of boat wood furniture and meet the individual needs of customers,data analysis is carried out in accordance with questionnaire survey,and the user group is classified based on morphological characteristics of the groups.The users of boat wood furniture can be divided into six groups:“stable progressive type”,“career rational type”,“fashion trend type”,“diligent and frugal type”,“traditional life type”and“quality life type”.“Fashion trend type”and“quality life type”users are the main users of boat wood furniture,while“career rational type”and“traditional life type”users can be found as boat wood furniture users,which provides basis for the design and production of boat wood furniture.