基于“双元制”的高职跨境电商英语课程研发

Research and Development of English Course for Cross-border E-commerce in Higher Vocational Education Based on“Dual System”

跨境电商业务的迅猛发展,导致相关人才供给严重不足。跨境电商从业人员需具备一定的英语应用能力,开设跨境电商英语课程成为趋势。基于“双元制”的教学理念,对该课程的教学现状和教学研发进行了分析,从课程目标、教学内容和教学形式三个方面提出改革建议,以期促进跨境电商英语人才培养。

The rapid development of cross-border E-commerce business has led to a serious shortage of relevant talents.Cross-border E-commerce practitioners need to have a certain level of English ability,and it has become a trend to set up an English course for cross-border E-commerce.Based on the concept of“dual system”,it puts forward reform suggestions on three aspects of course objectives,teaching content and teaching methods in expectation of promoting the cultivation of cross-border E-commerce English talents.