供给侧改革视阈下小微企业营销创新思考

Reflections on the Marketing Innovation of Small and Micro Enterprises from the Perspective of Supply-Side Reform

随着改革开放的深入,我国小微企业借助着政策的东风迅猛发展,已成为社会主义市场经济体系中不可或缺的一环,是我国经济社会持续发展的重要动力,是促进社会生产力发展的重要力量。论文基于供给侧改革对小微企业发展的要求,探讨了小微企业在营销过程中存在的问题,并针对性提出了相应的发展建议与思考。

With the deepening of reform and opening up,China's small and micro enterprises have developed rapidly with the help of the policy.They have become an indispensable part of the socialist market economy system,an important driving force for the sustainable development of China's economy and society,and an important force for promoting the development of social productivity.Based on the requirements of supply-side reform for the development of small and micro enterprises,this paper discusses the problems existing in the marketing process of small and micro enterprises,and pertinently puts forward corresponding development suggestions and reflections.