农产品商业生态系统视角下企业平台战略研究

Research on Enterprise Platform Strategy from the Perspective of Agricultural Product Business Ecosystem

商业生态系统将生态系统理论、生态学加以灵活应用,转化运用到企业环境。现代企业的竞争环境是企业所处的商业生态系统内的竞争。企业在生态系统协作框架内形成经济联合体,关注企业间互动关系,成为既竞争又合作的共生关系,通过优势互补、定位投资,以及资源共享、分散资源有效协调,实现系统内供应链优化和价值增值,全体成员相互支持,共同前进。平台企业改变了传统经济模式的基本架构,模糊企业边界、区域的合作的界限,实现资源的有效配置,企业通过各自战略的匹配建立稳定的商业生态系统。

Business ecosystem flexibly applies ecosystem theory and ecology to the enterprise environment.The competitive environment of modern enterprises is the competition in the business ecosystem.Enterprises form economic consortia within the framework of ecosystem cooperation.Paying attention to the interactive relationship between enterprises and becoming a symbiotic relationship of both competition and cooperation.Through complementary advantages,positioning investment,resource sharing and effective coordination of decentralized resources,the optimization of supply chain and value added in the system can be realized.All members support each other and move forward together.Platform enterprises change the basic structure of the traditional economic mode,blur the boundaries of enterprise and regional cooperation,achieve the effective allocation of resources,and establish a stable business ecosystem through the matching of their respective strategies.