全媒体营销时代中小企业品牌建设研究

Research on the Brand Construction of Small and Medium-Sized Enterprises in the Era of All Media Marketing

论文主要对全媒体营销时代中小企业品牌建设进行研究,首先阐释了全媒体营销的内涵,然后对中小企业现状及存在问题进行分析,并进一步分析了中小企业品牌建设的问题和困境,进而对全媒体营销进行案例分析,最后提出中小企业全媒体时代品牌建设的策略。

This paper mainly studies the brand construction of small and medium-sized enterprises in the era of all media marketing.Firstly,this paper explains the connotation of all media marketing,then analyzes the current situation and existing problems of small and medium-sized enterprises,and further analyzes the problems and difficulties of brand construction of small and medium-sized enterprises,and then makes a case study of all media marketing,and finally puts forward the strategies of brand construction of small and medium-sized enterprises in the era of all media.