消解与重建:全媒体境遇下的乡村文化自信

Decomposition and Reconstruction:Rural Cultural Self-confidence under Omnimedia Circumstances

文化自信是最根本的自信,也是推动实现乡村振兴最根本、最深沉、最持久的力量。全媒体时代的到来,既加速了乡村文化自信的消解,也为乡村文化自信重建提供了新的时代契机。面对这百年未有之大变局,乡村应加快融媒体中心建设,提升主流意识形态引导权;发挥全媒体传播优势,建立文化自信培育互动机制;创新乡村管理机制,加大文化传播支持力度,使全媒体与乡村文化自信重构实现有效互动。

Cultural self-confidence is the most fundamental self-confidence,and also the most fundamental,deepest and most lasting force to promote rural revitalization.The advent of the omnimedia era not only accelerate the decomposition of rural cultural self-confidence,but also provided a new opportunity for the reconstruction of rural cultural selfconfidence.In the face of this great change that has not been seen in the past century,villages should speed up the construction of media centers,enhance the leading right of mainstream ideology;give full play to the advantages of omnimedia communication and establish cultural self-confidence cultivate interactive mechanisms.To innovate rural management mechanisms and increase cultural communication support makes omnimedia and rural culture self-confidence reconstruction achieve effective interaction.