互动与融合:提升高校直播访谈的教育实效性

Interaction and Integration:Improving the Educational Effectiveness of Live Webcast Talk Show in Universities

访谈节目作为高校传统类型的校园文化形式,是对学生进行思想政治教育的一大载体,但存在参与度不高、吸引力不足、缺乏互动性和反馈性的缺点。随着网络直播技术被逐步运用到高校教育访谈类节目中,从传播载体、营销手段、教育途径上对学生进行隐性教育,随时随地进行思想引领。文章基于网络直播和访谈节目互动与融合的角度,站在网络直播行业垂直发展的态势下,探讨如何通过拓宽参与主体进行跨界融合,增强体验感浸润隐性教育,创造高互动内容给学生直播话语权三个角度不断提升访谈直播的教育实效性,进一步挖掘网络直播教育功效的更多途径和可能。

As a traditional form of campus culture,educational talk show is a common carrier of ideological and political education for students.However,low participation,lack of attraction,lack of interaction and feedback reduce its educational effect.With the gradual application of network broadcast technology in college education interview activities,students are unconsciously educated from the perspectives of communication carriers,marketing means and educational approaches,and ideological guidance is carried out anytime and anywhere.More ways and possibilities are need to be further explored to improve the effectiveness of education.Following the vertical development of webcast industry,from the perspective of interaction and integration between webcast and interview,this paper discusses how to enhance the educational effectiveness of webcast by broadening the participation of subjects,enhancing the sense of experience and creating interactive content.