摘要
新冠疫情的暴发对武汉的城市形象和经济社会的复苏造成了一定的冲击和影响。结合武汉已有的城市形象基础,在后疫情时代,武汉城市形象的话语传播,首先需要在话语内容方面,以受众为中心创新话语内容,并结合武汉城市抗疫精神,打造城市形象话语传播的文旅IP。其次在话语表达方面,要构建媒介融合的"互联网+"全媒体传播体系,发挥舆论传播的影响力和导向性,掌控舆论话语权。
The outbreak of Covid-19 has impacted Wuhan city image and the recovery of economic social activities.In post-epidemic era,combined with the foundation of present city image of Wuhan,it is important to know how to spread the discourse of Wuhan city image.On the side of discourse content,it needs to be innovated for audiance.And with Wuhan’s anti-epidemic spirit,it is necessary to create an IP for discourse disseminetion of Wuhan city image.And on the side of the discourse expression,it’s necessary to construct all-media of communication system of media convergence“Internet+”.It is also needed to fully use and guide public opinion dissemination and grasp the final say of public opinion.
作者
孙传明
周文静
Sun Chuanming;Zhou Wenjing(Central China Normal University,Wuhan 430079,China)
出处
《上海城市管理》
2020年第6期73-77,共5页
Shanghai Urban Management
基金
国家语委重点项目“‘一带一路’战略下语言助推中华传统文化对外传播的路径研究”(ZDI135-56)的阶段性成果。
关键词
后疫情时代
武汉
城市形象
话语传播
post-epidemic era
Wuhan
city image
discourse dissemination
