探索市场营销新方法提高企业经营管理水平

Exploration on the New Marketing Methods and Improving the Management Level of Enterprises

企业经营发展若想长久,就需要打破传统的市场经营模式,采用新的营销手段和方法对产品进行推广,为客户提供服务。论文就上述内容进行分析,研究企业经营管理的困境,进一步针对相关问题探究市场营销和企业经营管理之间的关系,努力探索和研究出营销视角下企业经营管理模式。

If enterprises want to develop for a long time,they need to break the traditional market management mode and adopt new marketing means and methods to promote products and provide services for customers.This paper analyzes the above contents,studies the dilemma of enterprise operation and management,further explores the relationship between marketing and enterprise management,and tries to explore and research the enterprise management mode from the perspective of marketing.