大学生自媒体创业动因、意义及路径探讨

On the Motivation,Significance and Path of We-Media Entrepreneurship of College Students

大学生的实践自媒体创业,是社会主义核心价值观在个人实践层面实现的一种尝试,是“大众创业、万众创新”国家战略在互联网层面的实现,是中国互联网自我更新完善的一股清流。解决目前大学生自媒体发展的瓶颈,需要从传播主体、标题质量、内容控制、信息形式、制作周期等方面来完善。通过课堂内外多种手段加强大学生媒体素质教育、校园官方自媒体渠道分流与理顺管控、自媒体平台培植高校自媒体意见领袖、促成大学生自媒体联盟等途径,促进大学生自媒体健康发展。

The practice of college students’we-media platform is an attempt of the realization of the core socialist values on the individual level.It is also the realization of the national strategy of mass entrepreneurship and innovation.It not only motivates young people to create,but also promotes the self perfection of China’s Internet.However,there exists a bottleneck in the development of College Students’we-media.Therefore it is necessary to improve the subject,title quality,content control,information form,production cycle and so on.And through a variety of means inside and outside the classroom to strengthen college students’we-media quality education,straighten out the relationship between campus official media and the students’we-media,cultivate college media opinion leaders,set up college students’we-media alliance and promote the healthy development of college students’we-media.