新技术下农户主导特色农产品定价权研究

Research on the Pricing Power of Special Agricultural ProducesDominated by Farmers with New Technology

特色农产品处于农业产业链“上游”,5G新技术为特色农产品“车间化”生产提供了新场景。目前主流经营模式是“公司+农户”,在制度与生产方面存在一定程度不足。要克服这种不足,必须制定农产品标准化生产计划,提高“示范农户”的“车间化”生产水平,提高农产品社会化服务水平,构建“云土地”农户资本平台与农户主导的区域市场化平台,强化农户主导特色农产品的定价权。

Special agricultural produces are located in the“upstream”of the agricultural chain,and 5G technology provides a new scene for the“shop-floor”production of special agricultural produces.At present,the mainstream business model is“company+farmer”,which is insufficient to a certain extent.To overcome this deficiency,it is necessary to formulate standardized production plans for agricultural produces and improve the“workshop production”level of“demonstrative farmer”under 5G technology;improve the level of socialized services for agricultural products;build“cloud land”farmer capital platform and regional marketization platform dominated by farmer,and strengthen the pricing power of characteristic agricultural produces dominated by the farmer.