“强制”与“说服”:关于校园跑APP技术干预体育锻炼的解释现象学分析

Mandatory and Persuasion:An Interpretative Phenomenological Analysis(IPA)of Campus Running APP intervention on physical exercise(PE)

本文是一项关于新媒体技术干预体育锻炼的健康传播心理研究。从解释现象学理论和方法路径出发,基于半开放性结构个人书面叙述,本文考察了大学生对强制性校园跑APP使用的身心体验。研究发现:使用校园跑APP的跑步行为均受外部动机驱使;跑步期间的身体体验影响学生对APP的认知及态度,但使用结束后会恢复初始认知;跑步APP的强制性消除或弱化了学生的自我发现可能。本文据发现提出,结合学生自我决定与自我效能使用心理的诉求和新媒体的技术特质,校园跑APP技术开发应遵循"说服"干预思路,通过技术本身"说服"而非"强制"学生接受干预。

As a research of Psychological health communication of new media intervention on physical exercise,this study applies The Interpretive Phenomenological Analysis(IPA)method to examine the complex physiology and psychology of college students on using mandatory Campus Running APP.It reveals that respondents in various pre-understanding states use campus running applications mostly out of the same external motivation when required to run by school authorities.During APP usage,respondents’bodily experience shapes their cognition about the application,while respondents’negative understanding of the mandatory application resurrects after the running process ends.The mandatory nature of the campus running application deprive the respondents from their chances of selfdiscovery.Respondents demand for"autonomy"for their running practices.Through the dual understanding of the samples and the researchers,this study provides the interpretative conclusion that combining students’psychological demands of self-determination and selfefficacy and the technical characteristics of new media,campus running APP technology development should follow the"persuasive"intervention idea,using the technology itself to"persuade"rather than"force"students to accept the intervention.