实践教学视域下的高校新闻传播专业校企合作模式探究

Research on School-enterprise Cooperation Model of Journalism Communication Specialty from the Perspective of Practical Teaching

地方高校向应用型大学转型发展和互联网技术引发新闻传播行业的迅猛变化,亟需高校新闻传播专业进行教学改革。校企合作实践教学模式是改革的有效路径。新闻传播专业的校企合作建立在"双主体""三对接""四共建"的机制之上,形成"分阶段递进式全过程"的实践教学模式。

The transformation of local colleges and universities into application-oriented universities and the rapid change of news communication industry caused by Internet technology are in urgent need of teaching reform of news communication major in colleges and universities. The practical teaching mode of school-enterprise cooperation is an effective way of reform. The school-enterprise cooperation in journalism and Communication is based on the mechanism of "double subjects""three docking" and "four co-construction", and forms the practice teaching mode of "the whole process of progressive step by step".