大数据视角下曲阜市文旅交通区位特征分析及保障方案探讨

Location Characteristics and Guarantee Scheme of Qufu Cultural Tourism Traffic from the Perspective of Big Data

为降低文旅项目周期性井喷客流产生的交通影响,确保交通保障工作因地制宜地展开,提出文旅项目区位因素对游客出行偏好的影响以及对应的差异化交通策略。借助大数据手段,以手机信令、GPS数据为基础,深入挖掘曲阜市文旅交通特征,归纳总结不同区位条件下游客来源、出行方式、停留时长及时间特征等要素规律,指出由区位因素引发的交通条件、产品定位的关联关系,反映出交通条件对游客出行方式的直接影响,以及产品定位对游客停留时长、到达规律的间接影响。聚焦市中心、市郊2种区位条件下的文旅交通特征,阐述停车配建、交通组织、公交服务等区位差异化的交通保障应对策略,为文旅项目规划选址提供参考。

In order to reduce the traffic impact of the cultural tourism project caused by the periodic blowout passenger flow and ensure the traffic guarantee work is carried out according to local conditions,the influence of the location factors of cultural tourism project on the travel preference of tourists,and the corresponding differentiated traffic strategies have been discussed.With the help of big data,based on the mobile phone signal data and GPS data,tourism traffic characteristics of Qufu city have been dug deeply,and then the distribution of tourists,travel way,stay time and time features are summarized under the different location conditions,so as to the correlation between traffic conditions and product positioning caused by location factors is pointed out,which reflects the direct influence of traffic conditions on the way tourists travel and indirect influence of product positioning on tourists'stay time and arrival laws.Focusing on the traffic features of cultural tourism projects in the city center and the suburb,traffic guarantee strategies of location differentiation of parking allocation,traffic organization,public transportation service are discussed,which can provide reference for cultural tourism project planning and site selection.