社会化媒体时代公共管理开放式创新

Open innovation of public management in the era of social media

社会化媒体时代是当前信息传播的新趋势,为了进一步推动公共管理的发展,促进公共管理的细化,需要深刻调动社会化媒体的各种资源。社会化媒体对公共管理带来了冲击与挑战,但同样也为公共管理的发展带来了新的机遇。在社会化媒体时代,公共管理部门应该积极推动开放式创新,特别是在资源整合以及在宣传等方面进行演变,这样对于公共管理开放式的发展有积极的意义。

The era of social media is a new trend of information dissemination.In order to further promote the development of public management and promote the refinement of public management,it is necessary to deeply mobilize various resources of social media.Social media has brought impacts and challenges to public management,but it also brings new opportunities for the development of public management.In the era of social media,public administration should actively promote open innovation,especially in terms of resource integration and publicity,which has a positive significance for the development of open public management.