新媒体视域下江门红色文化融入大学生思想政治教育路径研究

Research on the Path of Jiangmen Red Culture Integrating into College Students’Ideological and Political Education from the Perspective of New Media

红色文化是中国共产党特定时期形成的一种文化形态,是我国的先进文化。新媒体突破时空,具有互动共享性,微高校院校开展思想政治教育提供了资源和素材,也给高校思想政治教育带来了机遇和挑战。因此抓好思想政治课主阵地,强化地方和高校合作,创新红色文化传播载体,探索特色传播内容。充分利用新媒体,为红色文化融入高校思想政治教育提供新思路。

Red culture is a kind of cultural form formed in the specific period of the Communist Party of China,which is the advanced culture of our country.New media breaks through time and space,has interactive sharing,micro colleges and universities to carry out ideological and political education provides resources and materials,but also brings opportunities and challenges to ideological and political education in colleges and universities.Therefore,we should pay attention to the main position of ideological and political course,strengthen the cooperation between the local and university,innovate the carrier of red culture communication,and explore the content of characteristic communication.It aims to make full use of new media to provide new ideas for the integration of red culture into ideological and political education in colleges and universities.