全域旅游视域下旅游公共服务体系构建研究

Research on the Construction of Tourism Public Service System from the Perspective of Global Tourism

近些年,我国多数区域旅游产业获得较快发展,面临现如今全球化与国际化旅游胜地建设的全新发展契机,我国正致力于旅游新品牌、新名片的建设。但是就整体而言,部分地区旅游产业发展仍需加大力度,基于整体维度加以科学规划。本文立足于全域旅游战略,对全域旅游内涵及概念展开论述,分析了旅游公共服务体系发展存在的问题,提出旅游公共服务体系构建的有效策略。

In recent years,most of the regional tourism industry in my country has developed rapidly,facing the new development opportunities of globalization and the construction of international tourist resorts.Our country is committed to the construction of new tourism brands and new business cards.However,as a whole,the development of the tourism industry in some regions still needs to be strengthened,and scientific planning should be based on the overall dimension.Based on the global tourism strategy,this article discusses the connotation and concept of global tourism,analyzes the problems in the development of the public tourism service system,and proposes an effective strategy for the construction of the public tourism service system.