基于ADDIE理论模型的“媒介营销”微课设计研究

Research on the Micro-course Design of "Media Marketing" Based on the ADDIE Theory Model

该文基于ADDIE教学设计理论模型的分析、设计、开发、实施、评价5个教学环节,对“媒介营销”课程中“商业模式画布”章节进行微课设计。在对学情、教情进行深入分析的基础上,利用在线教学平台组织、实施教学主题,进而形成独具特色的“媒介营销”微课案例示范。

Based on the analysis,design,development,implementation,and evaluation of the ADDIE teaching design theory model,this paper conducts a micro-course design for the"business model canvas"chapter of the"Media Marketing"course.On the basis of in-depth analysis of learning and teaching,the online teaching platform is used to organize and implement teaching themes,thus forming a unique case demonstration of the micro-course of"Media Marketing".