浅论“课程思政”在高职专业课程中的体现与融入--以《客户关系管理》课程为例

On the Embodiment and Integration of"Curriculum Ideology and Politics"in Higher Vocational Professional Courses--Take Customer Relationship Management as an Example

随着时代的不断进步和发展,对做好高校思政教育提出了新要求。研究探讨思政元素融入专业课程教学就显得尤为重要。该文以专业课程《客户关系管理》为例,探讨将"课程思政"融入高职专业课的设计思路和教学实施方法。高职学生思想政治教育是一个系统工程,涉及学校工作的各个领域,除思想政治理论课程之外,每门专业课程也都应该富含思政元素,教育引导学生树立正确的世界观、人生观、价值观。

With the continuous progress and development of the times,the ideological and political education in Colleges and universities has put forward new requirements.It is particularly important to study and explore the integration of ideological and political elements into professional curriculum teaching.Taking the professional course Customer Relationship Management as an example,this paper discusses the design ideas and teaching implementation methods of"curriculum ideological and political"into higher vocational professional courses.The ideological and political education of higher vocational students is a systematic project,involving all fields of school work.In addition to ideological and political theory courses,each professional course should also be rich in ideological and political elements.Education should guide students to establish a correct world outlook,outlook on life and values.