国际会展旅游研究的特征与趋势(1996—2019)--基于CiteSpace知识图谱分析

Study on Characteristics and Trends of International MICE Tourism from 1996 to 2019 Based on Citespace Knowledge Graph

运用CiteSpace信息可视化软件结合“Web of Science TM核心合集”数据库,采用社会网络、突发性探测以及期刊双图叠加技术对国外会展旅游研究的文献信息进行捕捉、管控、处理和分析。研究发现,当前国际会展旅游研究在目的地积极效应、会展旅游产品开发与营销策略制定、目的地居民感知及会展旅游者行为动机等方面已较为成熟,但在目的地消极效应及测量、教育及人才培养、收益预测与绩效评估等方面仍存在研究空白,未来国内会展旅游研究可就此类空白扩土深耕,同时在研究方法及范式方面应重视与其他学科间的交叉转型及多元融合。

Based on Citespace information visualization software and the“Web of Science TM Core Collection”database,this article aims to analyze international MICE tourism studies by using social networks,burst detection and journal double-layer overlap technology.The results show that studies on international MICE tourism are relatively mature in terms of the destination positive effect,product development and marketing strategy formulation,destination resident perception and tourist behavioral motivation.However,studies are insufficient on negative effects of destination and measurement,education and talent training,earning forecast and performance evaluation.This article suggests that China need to pay attention to the cross-transformation and multi-integration with other disciplines in terms of research methods and paradigms so as to explore a new path for the expansion of MICE tourism knowledge.