中小企业开拓海外市场的必要性及对应策略

The Necessity and Countermeasure of Small and Medium-Sized Enterprises Developing Overseas Market

自改革开放以来,我国中小企业在市场经济发展过程中逐渐地由国内向海外开始进军。通过我国国内大量的中小企业不断地开拓海外市场参与国际贸易,促进了我国经济的快速增长,但是与此同时中小企业在开拓海外市场过程中也面临着一系列的问题。该文主要研究了中小企业开拓海外市场的必要性及应对策略,文中首先分析了现阶段中小企业开拓海外市场的必要性,其次对中小企业开拓海外市场过程中所面临的问题进行分析。最后结合实际情况,提出了一些完善中小企业开拓海外市场的具体对策,来为我国中小企业开拓海外市场的过程提供一些参考。

Since the reform and opening up,China’s small and medium-sized enterprises in the process of market economy development gradually from domestic to overseas.Through a large number of domestic small and medium-sized enterprises continue to open up overseas markets to participate in international trade,which promotes the rapid growth of China’s economy,but at the same time,small and medium-sized enterprises are also facing a series of problems in the process of developing overseas markets.This paper mainly studies the necessity and Countermeasures of small and medium-sized enterprises to explore overseas markets.Firstly,it analyzes the necessity of small and medium-sized enterprises to explore overseas markets,and then analyzes the problems faced by small and medium-sized enterprises in the process of developing overseas markets.Finally,combined with the actual situation,this paper puts forward some specific countermeasures to improve the development of overseas market of small and medium-sized enterprises,so as to provide some reference for the process of small and medium-sized enterprises to explore overseas markets.