媒介演进与艺术传播

The Evolution of Media and Art Communication

艺术的媒介特性体现在其创作、文本、传播中的媒介身份,决定了艺术的传播基质。艺术是在传播中生存的,艺术媒介是在媒介技术演进中变化的。媒介技术的演进直接推动了艺术创作媒介、文本媒介、传播媒介的变化,艺术的文本形态日趋丰富,艺术传播模式也由单向传播进入多向传播。创作媒介决定着文本媒介,文本媒介决定着传播媒介。创作媒介、文本媒介、传播媒介发展的不平衡,各类媒介自身发展的不平衡都决定着艺术传播的效益。媒介演进的逻辑是不断加强媒介的传播速度、精度、范围和深度,让受众以付出尽量少的成本获得尽量多的报偿为原则传播信息。现代媒介技术的兴起,使艺术创作主体、传播主体、接受主体之间的界限逐渐模糊,艺术的自由度和社会影响力日益增强。

The media characteristics of art reflect on the media identity in its creation,text and transmission.Art survives in communication and art media changes in the evolution of media technology.The evolution of media technology directly affects the change of creative media,text media and transmitting media of art,as well as richer textual forms of art,the model shift of art communication from single-direction to multi-direction.In fact,creative media determine the text media,which further determine the transmitting media.The imbalanced development among creative media,text media,and that among all kinds of media itself determine the effectiveness of art communication.The logic of media evolution is to continuously enhance the transmitting speed,precision,range and depth of media communication.The rising of modern media technologies has gradually blurred the boundaries among art creative subject,transmitting subject and receptive subject,enhancing the freedom of art and its social influence.