基于感知示能性理论框架的移动音乐App用户体验评估研究

Research on User Experience Evaluation of Mobile Music App Based on the Theory of Perceived Affordances

[目的/意义]构建系统的评价指标体系,从用户体验角度对移动音乐App开展评估研究。[研究设计/方法]首先引入移动音乐App用户体验设计中的感知示能性框架,尝试构建移动音乐App中的用户体验评价指标体系,然后利用AHP-熵权法综合计算得出各项评价指标权重系数,最后收集四款主流移动音乐App用户体验评估数据进行分析和讨论。[结论/发现]结果显示,QQ音乐用户体验评分最高,网易云音乐和酷狗音乐则以微弱劣势分列二三位,酷我音乐排在第四。[创新/价值]将为移动音乐App用户体验设计提供全面的评价指标体系,并为在线音乐产品的交互设计和迭代优化提供参考。

[Purpose/Significance]This paper aims at building a systematic evaluation index system and conducting an evaluation research on mobile music apps from the perspective of user experience.[Design/Methodology]Based on the theory of perceived affordances framework in user experience design of mobile music Apps,this paper established a user experience evaluation index system in mobile music Apps.After calculating the weight coefficient of each evaluation index by using AHP-entropy weight method,this paper evaluated the current status of user experience of four mainstream mobile music Apps in China.[Findings/Conclusion]The results show that the QQ Music has the highest user experience score,and the NetEase Cloud Music and the KuGou Music ranked second and third respectively with a slight disadvantage,while the KuWo Music ranks fourth.[Originality/Value]The findings will provide a comprehensive evaluation index system for mobile music App user experience design,and also provide a reference for interaction design and iterative optimization of online music applications.