“互联网+”我国冰雪体育旅游的营销模式与发展路径

Development Path of"Internet Plus"China’s Ice and Snow Sports Tourism

近几年来,随着我国社会经济发展水平的迅猛提升,再加上人们闲暇时间的增加,越来越多的人开始热衷于参加各种旅游活动。如今,随着我国2022年北京冬奥会的成功申办,我国冬季运动开始受到越来越多人的关注,尤其是冰雪体育旅游,渐渐成为一种深受冰雪爱好者欢迎和喜爱的新型旅游项目。由于我国冰雪体育旅游业的发展时间相对较短,因而国家政府与各大企业也开始逐步加大对冰雪体育旅游的重视与投入。随着我国"互联网+"战略的实施,冰雪体育旅游在发展过程中,也开始与"互联网+"进行融合发展,从而使得冰雪体育旅游具有更好的发展前景。然而,"互联网+"与我国冰雪体育旅游进行融合发展的过程中仍然存在诸多方面的问题。基于此,本文基于"互联网+"的背景下,对我国冰雪体育旅游的营销模式与发展路径进行研究,以期能够有效推进我国冰雪体育旅游事业的高效发展。

In recent years,with the rapid improvement of Marketing mode and China’s social and economic development level,coupled with the increase of people’s leisure time,more and more people are keen to participate in various tourism activities.Now,with China’s successful bid to host the 2022 Beijing Winter Olympics,more and more people are paying attention to China’s winter sports,especially the ice and snow sports tourism,which has gradually become a new type of tourism item welcomed and loved by ice and snow lovers.Due to the relatively short development period of China’s ice and snow sports tourism,the national government and major enterprises have gradually increased their attention and investment in ice and snow sports tourism.With the implementation of China’s"Internet plus"strategy,ice and snow sports tourism has begun to merge with"Internet plus"in the development process,thus making ice and snow sports tourism have a better development prospect.However,there are still many problems in the process of the integration and development of"Internet plus"and China’s ice and snow sports tourism.Based on this,under the background of"Internet plus",this paper studies the marketing mode and development path of China’s ice and snow sports tourism in order to effectively promote the efficient development of China’s ice and snow sports tourism.