“项目导入式+校企联动式”教学模式在高校视觉传达专业教学中的实践

The Practice of the Teaching Mode of"Project Introduction+School Enterprise Linkage"in the Teaching of Visual Communication Major in Colleges and Universities

数字化多媒体高速发展,社会对视觉传达的需求也逐渐提高。高校采用"项目导入式+校企联动式"为社会和企业培养专门需要的人才。这种模式给学校、企业、社会带来了好处,但是也产生了些许问题,该文在"项目导入式+校企联动式"的教学模式下研究产生的问题和解决问题的办法。

With the rapid development of digital multimedia,the social demand for visual communication has gradually increased.Colleges and universities adopt"project leading in type+school enterprise linkage"to cultivate talents specially needed by society and enterprises.This mode has brought benefits to schools,enterprises and society,but also produced some problems.This paper studies the problems and solutions under the teaching mode of"project introduction+school enterprise linkage".