面向虚拟孵化社区的跨平台资源聚合机制——基于猪八戒网的案例研究

Cross-Platform Resources Aggregation Mechanism for Virtual Incubation Community——A Case Study Based on ZBJ.COM

本文采用基于猪八戒网的案例研究方法,从创业企业的生命周期、专业领域和地域分布三个维度挖掘创业企业的创新创业服务需求,并运用生命周期理论、资源观理论和开放式创新理论细化创业企业全生命周期所需服务资源,分析服务资源间的关系,探索围绕互联网平台的跨平台资源聚合机制,即:互联网平台和双创载体间线上线下有机融合的互补合作;双创载体间服务类目丰富完善的替代合作;互联网平台与信息技术服务机构间服务效率提升的增益合作;互联网平台与创新创业服务机构间服务拓展与质量升级的互补合作。双创载体依托互联网平台构建孵化联盟,互联网平台与专业服务机构展开战略合作,实现跨平台价值共创,打造聚合“互联网平台+双创载体+专业服务机构”资源和优势的虚拟孵化社区。

This paper uses a case study based on ZBJ.COM,from the three dimensions of life cycle,domain and location of start-ups,to explore the innovation and entrepreneurship service demand of start-ups,and uses the life cycle theory,resource view theory and open innovation theory to refine the service resources required by the whole life cycle of start-ups,analyzes the relationship between service resources,explores the cross-platform resource aggregation mechanism with internet platform as the core,that is,the complementary cooperation of online and offline organic integration between internet platform and dual-invasive carrier;The substituting cooperation of rich and complete service categories among the mass dual-invasive carriers;The enhancing cooperation of service efficiency improvement between internet platform and IT service organization;The complementary cooperation of service expansion and quality upgrading between internet platform and innovation and entrepreneurship service organization.Under the guidance of cross-platform resource aggregation mechanism,the dual-invasive carriers build incubation alliance based on internet platform,and the internet platform and professional service institutions carry out strategic cooperation to recognize value co-creation cross-platform and build a virtual incubation community of“internet platform+double innovation carriers+professional service organization”,which gathers all kinds of resources and advantages.