公共图书馆文化创意产品开发理论模式与实现路径研究

Theoretical Mode and Implementation Path of Cultural and Creative Product Development in Public Libraries

[目的/意义]在国家政策支持与社会发展推动下,公共图书馆文创开发工作取得初步成效。然而,国内公共图书馆文创事业仍处于起步阶段,存在发展不平衡和差距化现象,在组织实施规划、创意设计多元和推广途径拓展方面迫切需要推进深化。文章基于理论与实践研究,创新开发体系思想,提出公共图书馆文化创意产品开发理论模式与实现路径,为推进图书馆文创实践提供方法参考与决策支持。[方法/过程]通过文献调研法梳理国内外图书馆文创产品研究现状,通过调研与访谈法归纳国内外公共图书馆文创开发实践的现状、差异及问题。[结果/结论]文章从理论、调研、组织、设计、推广、评价6个方面构建公共图书馆文创产品开发模式,并进一步分析模式实现路径及解决策略。

[Purpose/Significance]As is supported by national policies and promoted by social development,the development of cultural and creative products in China's public libraries has made initial achievements.However,the development is still in the elementary stage,and there is imbalance and disparity in the development process;efforts are needed to promote the in-depth development of cultural creative products with the aspects of organization and implementation plan,diversified creative design and extension of promotion approaches.Based on the theoretical and practical research,this paper proposes the theoretical model and implementation path for the development of cultural and creative products in public libraries,in order to provide references in methods and decision support for promoting cultural and creative products in libraries.[Method/Process]This paper reviews the current status of studies on cultural and creative products at home and abroad,and summarizes the current situation,differences and problems of cultural and creative product development in domestic and overseas public libraries by means of an investigation and interviews.[Results/Conclusions]This paper constructs the development model of cultural and creative products in public libraries from six aspects:theory,research,organization,design,promotion and evaluation,and then analyzes the realization path and solution strategy of the model.