日本公共图书馆文创产品开发现状的调查与分析——以中之岛图书馆商店为例

A Study of Current Status of the Development of Cultural Creative Products in Japan's Public Libraries:Taking the Nakanoshima Library Store as an Example

[目的/意义]中之岛图书馆是日本少见的经营商店的公共图书馆,其文创产品的开发和销售是日本公共图书馆在文创产业中的缩影,它以品类丰富的文创产品,可爱精致的风格和清新时尚的推广方式而成为公共图书馆经营图书馆商店的佼佼者。其在文创上的思维和运营方式,亦有可圈可点之处。[方法/过程]本文调研了中之岛图书馆商店的商品,整理了其图书馆商店中文创产品的形式与内容,分析了其文创产品的特征,提炼了几点其在文创产品生产与销售过程中的经验。[结果/结论]中之岛图书馆商店遵循丰富、可爱、小巧、实用的产品设计原则,其利用图书馆商品进行图书馆形象宣传、结合当地文化设计产品的理念、利用商品与公众建立良好的互动关系、挖掘商品的教育功能、时尚的推广方式等经验,可为同行进入文创领域提供一定的启发和借鉴。

[Purpose/Significance]Few public libraries run stores in Japan.Nakanoshima Library is one of those which operate a library store and the development and marking of its cultural and creative products can be considered to be the epitome of Japan's cultural and creative industry.Its products are characterized by a wide range of cultural creative products,a cute and delicate style,and fashionable marketing strategies.It becomes a model for public libraries to run stores and its way of thinking and way of running stores are worth learning from peers.[Method/Process]This paper investigates the goods of Nakanoshima Library's stores,reviews these goods in terms of their appearance and contents,analyzes their characteristics and summarizes some of the Library's experiences in the process of producing and selling its products.[Results/Conclusions]Nakanoshima Library's stores follow the product design principles,which highlight being rich,cute,small,and practical.Its experience in using a library's products to promote the library image,designing products according to the local culture,establishing good interactive relationships with the public,exploring the educational function of products,and adopting fashionable promotion methods can provide inspiration and references for other libraries which would develop cultural and creative products.