基于阿恩海姆视知觉视角下的儿童产品包装设计研究

RESEARCH ON CHILDREN PRODUCT PACKAGING DESIGN BASED ON ARNHEIM’S VISUAL PERCEPTION

感知是人们识别与区分客观世界的主要途径,在视觉传达设计师通过设计作品向大众传播信息的时候,最重要的过程即是引导人们眼睛捕捉到信息从而产生情感,由此受众群体就将这些信息通过语言和情感与个人经验相联系,形成了对该事物的认知。

The first and revised editions of Arnheim’s Art and Visual Perception were published in 1954 and 1974 respectively.In the"Development"chapter of this book,he systematically analyzes the development of painting forms in children’s drawings along the development of children’s visual perception.This not only demonstrates the development of visual perception,but also serves as a guiding theory for the practice of children product packaging design.The packaging design of children products should not only consider the visual perception psychology of adults,but also the visual perception factors of children.Based on Arnheim’s visual perception perspective,this paper studies the packaging design of children products.