基于情感化设计的电脑游戏交互探索

EXPLORATION OF COMPUTER GAME INTERACTION BASED ON EMOTIONAL DESIGN

电脑游戏,从上世纪以《仙剑奇侠传》为代表的2D画面产品,发展到以近年的《英雄联盟》为代表的3A级大型制作,电脑游戏成为各大互联网公司的重要氪金工具,竞争日益白热化。为了最大化的吸引玩家,增加市场竞争力和客户粘性,游戏产品不仅在界面设计和战斗场景上做到更加细腻和炫酷,在叙事层面和多线程脉络上也更加复杂和多样化,在此基础上的界面风格、交互操作和人物情感连接等方面,处处体现出基于情感化设计理论的设计策略。

With the continuous development of science and technology,the spiritual pursuit of personalization and entertainment of life by the new generation has become increasingly prominent.As the main personal entertainment product,computer games are developing rapidly.Based on the Emotional Design theory proposed by Donald Norman,this paper briefly introduces the emotional interaction design in computer games,and makes a preliminary discussion on the key points of emotional experience interaction design in games.