基于策略型消费者低碳偏好的企业两阶段生产博弈均衡

Equilibrium strategies of enterprise's two-stage production with strategic consumer's low-carbon preference

针对单制造企业和策略型消费者低碳偏好的两阶段博弈问题,考虑企业两阶段生产是否采用低碳原材料,构建了均不采用低碳原材料、仅第一阶段采用低碳原材料、仅第二阶段采用低碳原材料,以及两阶段均采用低碳原材料生产下的收益模型,得出各情景下的最优碳减排量、零售价格和收益。进一步探讨了企业两阶段均衡低碳生产策略。研究发现,企业的生产均衡策略取决于策略型消费者的耐心度、低碳偏好度和产品的单位生产成本。当消费者耐心度较低(高)时,企业倾向于第一(二)阶段采用低碳原材料生产产品;当低碳原材料“产出投入比”较低(高)时,随着消费者低碳偏好的上升,企业由第一(二)阶段生产低碳产品向第二(一)阶段转变。低生产成本促使企业两阶段均生产低碳产品。

Aiming at the two-stage game problems with manufacturing enterprise and strategic consumer's low-carbon preference,the manufacturer's profit models under four scenarios that were neither of stages adopts,only Stage 1 adopts,only Stage 2 adopts,and both two stages adopt low-carbon raw materials were constructed by considering the situation that whether the low-carbon raw materials were adopted or not in two stages production.The optimal emission reductions,retail prices and revenues were obtained.Furthermore,the equilibrium strategies of two-stage low carbon production were discussed.The research showed that the equilibrium production strategies depended on the strategic consumer'patience,low-carbon preference and unit production cost.The manufacturer adopted low-carbon raw materials in the first(second)stage with low(high)consumers'patience.With the increasing of consumer's low-carbon preference,low-carbon raw materials production in the first stage transformed to the second stage under the low(high)output/input ratio.The manufacturer preferred adopting low-carbon raw materials in both two stages with a low production cost.