基于DCI指数的我国图书馆抖音平台传播策略研究

Research on the Communication Strategy of Chinese Libraries'Douyin Platforms Based on DCI

为有效提升我国图书馆抖音平台的传播效果,加强图书馆抖音平台建设,文章以76个图书馆抖音号为例,从抖音号开通、规范程度、运营效果等方面对我国图书馆抖音平台的服务进行了调查分析。同时,计算抖音号传播力指数DCI并进行Pearson相关性分析,寻找抖音平台传播力与相关量化指标的关系,提出提升传播力的具体策略。

To make the communication of Chinese libraries’Douyin platforms more effective and build more advanced Douyin platforms for them,the paper studies 76 libraries’Douyin accounts.It researches the services provided by Douyin including the account creation,rules and regulations and operational effectiveness.Through DCI(Douyin Communication Index)and Pearson correlation analysis,the author of this paper works to quantify Douyin’s communication effect and offers suggestions for improvement.