新型冠状病毒肺炎疫情对体育培训业发展的影响:危机与路径

Impact of COVID-19 on the Development of Physical Education and Training Industry:Crisis and Pathway

体育培训业是体育产业的重要组成部分,对培养体育人口,带动体育健身休闲、体育竞赛表演以及体育装备制造等业态发展具有不可替代的作用。笔者以体育培训业现阶段发展实际为立足点,对新型冠状病毒肺炎疫情(简称“新冠肺炎疫情”)为体育培训业发展带来的“危”与“机”展开了研究。研究认为:新冠肺炎疫情从停业经济损失、培训业产业链和企业运营模式等方面给体育培训业发展带来危害;同时也在助推培训市场规模、催生线上培训新业态。面对当前危机与机遇,应加强政社合作,协同救“市”;企业要顺势而为,打造线上线下融合发展模式;瞄准市场需求,拓宽体育培训领域视野。

The sports training industry is an important part of the sports industry,which plays an irreplaceable role in training the sports population,and promoting the development of sports fitness and leisure,sports competition performance and sports equipment manufacturing.Based on the actual development of the sports training industry at the present stage,the paper analyzes the dangers and opportunities to the development of the sports training industry brought by COVID-19.In the face of current hazards and opportunities,we should strengthen the cooperation between the government and society,cooperate to save the“industry”,and enterprises should conform to the trend,create an online and offline integration development model,aiming at market demand,and broadening the vision of sports training.