“层级化”视野下的网络趣缘文化传播

On the Communication of Internet Interest Culture from the Perspective of "Hierarchy"

在网络趣缘文化传播过程中,随着趣缘社群的不断成长壮大,原本平等、去中心化的结构特征逐渐演变为与现实社会相似的"层级化"结构特征。"层级化"意味着社群成员之间的权力差异与地位不平等,这一方面是社群成员差异带来的自然分化,另一方面也是由于社群发展壮大而进行组织化管理所造成的,这种现象不仅存在于趣缘圈子内部,也同样存在于同类型不同圈子之间。网络趣缘社群中的"层级"与现实社会的"层级"之间存在着复杂的关联,二者采用不同的层级划分标准并发生多种隐秘复杂的勾连。作为"客观事实"而存在的"层级化",一方面促使趣缘群体成为"合作的阶层",另一方面又可能造成"断裂的共识"。从结构和行动之间的关系来看,层级化结构制约个体在趣缘场域中的行为实践,而个体的行为实践也同样可能重构趣缘社群的"层级化"机制。

In the process of Internet interest culture communication,with the continuous growth and expansion of interest based community,the original equal and decentralized structural characteristics have gradually evolved into the"hierarchical"structural characteristics similar to that of the real society."Hierarchy"means difference in power and inequality in status among the members.On the one hand,it is the natural differentiation brought about by the differences among the members of the community;on the other hand,it is the result of organized management due to the development and growth of the community.Moreover,this phenomenon exists not only within the interest based group,but also among different circles of the same type.There is a complex relationship between the"hierarchy"in the Internet interest community and the"hierarchy"in the real society.The two adopt different hierarchical standards and have a variety of secret and complicated connections.On the one hand,the"stratification"as an"objective fact"makes the interest group a"cooperative class",on the other hand,it may cause a"broken consensus".From the perspective of the relationship between structure and action,hierarchical structure restricts the individual’s behavior and practice in the field of interest,and individual behavior practice may also reconstructs the"hierarchical"mechanism of interest based community.