互联网+背景下的汽车营销策略探讨

Discussion on Automobile Marketing Strategy under the Background of Internet+

随着人们生活水平的不断提升,汽车已经走进了千家万户。中国的汽车制造业产量与汽车消费额都名列世界前列,在当今的互联网时代,人们的消费习惯发生了改变,互联网给汽车销售行业也带来了巨大挑战,汽车销售企业要打破传统销售模式,不断创新企业营销策略,促进我国汽车行业更好地向前发展。本文通过探讨互联网背景下汽车营销面临的挑战,针对性提出互联网背景下汽车营销策略。

With the continuous improvement of people's living standards,automobiles have entered thousands of households.China's automobile manufacturing output and automobile consumption are both among the top in the world.In today's Internet era,people's consumption habits have changed.The internet has also brought huge challenges to the automobile sales industry.Automobile sales companies must break the traditional sales model,continuously innovate corporate marketing strategies,and promote the better development of the automobile industry.This article discusses the challenges faced by automobile marketing,and puts forward specific strategies for automobile marketing in the context of the internet.