认知、文化和技术:野味消费的成因分析与预防——基于社会嵌入的视角

Cognition,Culture and Technology:Analysis and Prevention of Game Consumption——From the Perspective of Social Embedding

野味消费作为经济行为,并非完全理性选择的结果,还受到非经济因素的影响。以社会嵌入理论为视角,分析发现野味消费行为是居民在受到绿色与养生、习惯与符号等嵌入性因素的影响下,结合当前社会现状所作出的理性选择,而网络与装备的应用为野味消费提供技术保障。基于对野味消费的嵌入性因素分析,最后提出相应的解决对策。

As an economic behavior,game consumption is not completely the result of rational choice,actually it is also affected by non-economic factors.From the perspective of social embedding theory,this paper holds that the consumption behavior of game is rational choice that residents made when they are deeply affected by embedding factors like green and preserving health,habits and symbols,and combined with current social situation.Meanwhile,the application of net and equipment also offers technological support to game consumption.Finally,some corresponding solutions to game consumption are proposed based on the analysis of embedding factors.