4Allred A., Chakraborty G, Miller S. J., 1999, "Mea- suring Images of Developing Countries: A Scale Development Study", European Journal of Marketing, Vol.8, No.3, pp.29- 49.
5Baldauf, A., Karen S. Cravens, Adamantios Diamanto- poulos and Katharina Petra Zeugner-Roth, 2009, "The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis", Journal of Retailing,Vol. 85, No.4, pp.437-452.
6Berger P. and Luckman T., 1966, "The Social Con-struet ion of Reality", Harmondsworth: Penguin. BINES, W.
7Bendapudi N., Singh N. S. and Bendapudi V., 1999, "Enhancing Helping Behavior: an Integrative Framework for Promotion Planning", Journal of Marketing, Vol.60, No.3, pp.33-49.
8Bilkey Warren J. and Erik Nes, 1982, "Country-of-Origin Effects on Product Evaluations", Journal of International Business Studies, Vol.13, No.1, pp.89-99.
9Gaedeke R., 1973, "Consumer Attitudes Toward Products 'Made In' Developing Countries", Journal of Retailing, 49, pp.13-24.
10Charmaz K., 2006, Constructing Grounded Theory: A Practical Guide Through Qualitative Analysis, Vienna: Pine Forge Press.