基于移动互联网平台的“短视频+农产品”营销策略探究

Research on Marketing Strategy of ‘Short Video + Agricultural Products’ Based on Mobile Internet

5G时代的"短视频+农产品"作为"互联网+农业"的直接产物,已经成为了时下最受关注的新型农产品营销方式之一。这场前所未有的时代变革遍及社交、电商、资讯等多个平台,制造出异彩纷呈的线上景观。在风起云涌的移动互联网市场竞争中不可避免地遇到了内容生产同质化、盈利模式单一化、网络市场无序化等一系列现实困境。基于此,从内容生产、盈利渠道、市场监管3个维度深入思考,积极应对,以促进"短视频+农产品"营销健康发展,助力新时代农村经济转型升级。

In the age of 5 th-Generation,‘Short Video+ Agricultural Products’ has become a new way of agricultural products online marketing which is the product of‘Internet+ Agriculture’.It covered social networking,e-commerce,information and other platforms,created a colorful online landscape.In the fierce competition of mobile internet market,there were some problems in this new way of marketing,for example,the content production was similar,the profit model was single,and the internet market was chaotic.Therefore,we should think deeply from three aspects,content production,profit channels,marketed regulation.In this way,we could promote the healthy development of agricultural products marketing,promote the transformation and upgrading of rural economy in the new aera.